Rebecca WilsonDateline: Marketing and Business Development for Professional Services Firms and Fast Grow
First Published: Mar 09, 2010 / Last Published: Oct 26, 2011
With over 15 years of intensive marketing, public relations, business development and management experience Rebecca provides consulting, mentoring and advisory services to small, medium and large businesses. Rebecca specialises in providing advice to professional services businesses, drawing on years of experience working with Engineers, Project Managers, Technology Businesses, Lawyers and Accountants, ensuring they build and maintain client relationships as their highest priority. Rebecca has a long track record in dynamic and detailed target marketing, and has built an esteemed reputation within the Queensland professional services community for being able to segment markets and reach out to them with realistic and opportunistic offerings. Rebecca is the Founder and Principal Consultant of Stretch Marketing, a Brisbane-based marketing and business development consultancy specialising in Professional Services Marketing. She blogs regularly at www.marketingrack.com.au.
Rebecca Wilson's topics
Rebecca Wilson's claimed blogs
Rebecca Wilson's articles
June 8, 2010
Marketing by Accident: No Thanks
Some businesses sputter along from month to month, doing just enough marketing to make ends meet by pure accident. Others take a proactive approach to their marketing and communications and business development and find themselves in the fortunate position of being able to choose their customers and grow their business in a conscious way.
May 15, 2010
16-Year-Old Aussie Teen Sails into New Hot Brand
Jessica Watson dreamed a dream, planned her execution, then worked extremely hard to live it out, persevering through the discomfort and reality of her choices until the very end. It is a wonderful Personal Branding story.
May 13, 2010
A Marketing Succession Plan for Your Services Business
The building of a new generation of faces within a services business can take years to occur
Creating Word of Mouth Scientifically
Why aspire to look like your competitors and deliver to industry standards when you can exceed and differentiate your business, creating Word of Mouth (WOM) Marketing.
May 11, 2010
A Timely Response to Marketing Your Business
A timely response to a topical issue or current event, articulating your suggested expert opinion, can be some of the best marketing that you can do.
May 8, 2010
Sell Your Services in Five Easy Steps
Five easy tips to help you sell your service to new customers and get them over the line in an increasingly competitive environment?
April 18, 2010
Businesses “get” branding, but how do you brand yourself so that you stand out of the crowd within your company?
April 11, 2010
Newspaper's Last Rite and the Impact on Marketing
The media landscape has change dramatically over the past five years and the argument over paid or free content is coming to a head
April 7, 2010
Is the iPad a Media Savior or Killer?
A view of the iPad from Australia, where the device is yet to land
March 21, 2010
People Buy From People
Listening is a critical part of the sales process and often times, sales people don't do it enough; they are too focused on the sale, not the customers concerns