Jean VanRensselarDateline: Jean Van Rensselar
First Published: Nov 18, 2009 / Last Published: Mar 01, 2010
Jean Van Rensselar, a member of the Harvard Business Review Advisory Council, is the owner of Chicago-based Smart PR Communications, which specializes in public relations and communications strategy, creation, and implementation for small and mid-sized technical-oriented B2Bs. You can reach her at Jean@SmartPRCommunications.com or 630-363-8081.
Jean VanRensselar's topics
Jean VanRensselar's articles
March 1, 2010
Five Failproof Presentation Tips
The formula for MAKING people listen
January 27, 2010
7 Easy Steps to Reviving Dead Projects
Completing a project everyone assumed was dead yields multiple rewards.
January 6, 2010
New Tips for Fast Meetings
The productive half hour meeting? Here’s how to plan it, stay on track, and accomplish everything in record time.
December 19, 2009
Creating Compelling Subject Lines
Whether it’s a blog, microblog, or email – creating a compelling subject line comes down to a basic formula.
December 2, 2009
3 New Tips for E-Commerce Launch Marketing
It's fairly easy to launch an e-commerce site if you stick to three basic activities and follow through, follow through, follow through.in Business
November 18, 2009
The New Push-Pull Marketing
Online, the heavy pitch of push marketing is all but over. For online success, focus instead on educating comsumers through pull marketing.in Business