Lee ChapmanDateline: Crosscutting Culture x Commerce creates dynamic business and marketing strategy
First Published: Aug 20, 2010 / Last Published: Aug 25, 2010
What: Crosscutting, a way to think across consumer and business segments. How: 20 Culture segments x 20 Commerce segments. When: Account Planning, Brand Managing, Consumer Insighting, Creating, Designing, Engineering, Forecasting, Ideating, Innovating, Mitigating, Problem Solving, R&Ding, Strategizing, Thinking... Where: Business, Marketing, Advertising; Corporate-to-Private. Why: Culture is an indicator of market and consumer demand. Who: Lee "Chappy" Chapman is a strategist with experience in advertising, brand and consumer strategy, and securities analysis. He is the founder and a principal of Crosscut Advisory Partners, LLC, a NYC-based brand asset management firm.
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August 25, 2010
MUJI: Unbranded Loyalty By Design
Consumer design that inspires you comes from culture that inspires you...
What Irish Pub Bartenders Can Teach Account Planners
A Priest, a consumer, and an Account Planner walk into a bar...
August 24, 2010
The Wealth of Consumer Religion
What Consumer Wealth Looks Like By Religion
Airline Brands: Piloting A Failing Business Model and Brand Experience
Airline Brands's Extra Fees Are Running On Fumes...
August 23, 2010
Brand Strategy: Female Consumer Life Cycle Meets Brand Architecture
Connecting With Female Consumers: Ten Questions Every Brand Will Need To Answer
August 21, 2010
BET Networks: A High-Definition Cultural Experience
Increasing The High-Definition in BET Networks Brand Modelin Business
August 20, 2010
Have Haribo's Gummy Bears Lost Their Bite?
Haribo's Gummy Bear Brand On Endangered List...?