Lee Chapman

Dateline: Crosscutting Culture x Commerce creates dynamic business and marketing strategy
Weblog: crosscutting.tumblr.com
Articles: 7
First Published: Aug 20, 2010 / Last Published: Aug 25, 2010
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What: Crosscutting, a way to think across consumer and business segments. How: 20 Culture segments x 20 Commerce segments. When: Account Planning, Brand Managing, Consumer Insighting, Creating, Designing, Engineering, Forecasting, Ideating, Innovating, Mitigating, Problem Solving, R&Ding, Strategizing, Thinking... Where: Business, Marketing, Advertising; Corporate-to-Private. Why: Culture is an indicator of market and consumer demand. Who: Lee "Chappy" Chapman is a strategist with experience in advertising, brand and consumer strategy, and securities analysis. He is the founder and a principal of Crosscut Advisory Partners, LLC, a NYC-based brand asset management firm.

Lee Chapman's claimed blogs

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    Crosscutting

    http://crosscutting.tumblr.com
    What: Crosscutting, a way to think across consumer and business segments. How: 20 Culture segments x 20 Commerce segments. When: …
    Authority Technorati
    Auth: 1

Lee Chapman's articles

  1. August 25, 2010

    MUJI: Unbranded Loyalty By Design
    Consumer design that inspires you comes from culture that inspires you...
  2. What Irish Pub Bartenders Can Teach Account Planners
    A Priest, a consumer, and an Account Planner walk into a bar...
  3. August 24, 2010

    The Wealth of Consumer Religion
    What Consumer Wealth Looks Like By Religion
  4. Airline Brands: Piloting A Failing Business Model and Brand Experience
    Airline Brands's Extra Fees Are Running On Fumes...
  5. August 23, 2010

    Brand Strategy: Female Consumer Life Cycle Meets Brand Architecture
    Connecting With Female Consumers: Ten Questions Every Brand Will Need To Answer
  6. August 21, 2010

    BET Networks: A High-Definition Cultural Experience
    Increasing The High-Definition in BET Networks Brand Model
  7. August 20, 2010

    Have Haribo's Gummy Bears Lost Their Bite?
    Haribo's Gummy Bear Brand On Endangered List...?