Wrong Goals for Arab World Tourism Development
The usually upbeat Arab News.com was, as usual, upbeat in projecting solid growth for Middle East tourism, even as it writes off 2011 because of home-grown revolutions against Arab dictators.
Quite literally banking on the area’s historic and religious sites, its world-class shopping, infrastructure and growing wealth, the site reports that “the tourism industry is resolutely optimistic.”
Quoting a spokesperson from Starwood Hotels & Resorts, which include the St. Regis and Sheraton brands, Arab News said the U.S. company planned to open 41 more hotels in the region in the next four years.
Calling it a “vote of confidence in the future,” Starwoods’ Neil George, VP of Development, told Breaking Travel News it planned on “building on their presence in Saudi Arabia (and expand) to markets like Morocco, Tunisia, and Algiers.”
George also sited Jordan, Oman and the United Arab Emirates (UAE) as targets for growth.
But what’s missing, as I see it, is a failure to realize that most in the “real” Arab world live on a few bucks a day.
Contrast the ostentatious Burj Al Arab hotel in Dubai, considered the world’s most luxurious by many, with the poor citizens of the towns and villages in Jordan, Syria, Egypt, even in places in the Emirates. The plan seems hubristic.
It’s the very profound contrast of the wealthy and the powerful with the poor and dispossessed that created the spark for the present uprisings...and the hope for more equal distribution of wealth.
What’s an even greater disconnect is the sidebar to the Arab News’ report.
The General Authority of Civil Aviation (GACA), Saudi Arabia’s agency in charge of aviation issues, promises to apply “global best practices to passengers traveling through Jeddah.”Continued on the next page