Social Media Tools for Travel Bloggers Highlighted at TBEX
This guest post was written by Ian Cleary, social media tools and technology specialist and founder of RazorSocial.com. He is an international speaker, blogger and is based in Ireland. You can find him on Twitter @IanCleary.
The global travel bloggers conference, TBEX, was held in Toronto recently and was attended by over 1,300 travel bloggers, writers and new media creators from around the world.
During the event I got a chance to present to the travel bloggers and share some tips on social media tools and technology to help build their presence online.
Create and Optimize Content
Travel bloggers create a lot of content and want to ensure this content is produced and shared consistently.
Betaout Editorial Calendar – Betaout is software for your editorial calendar which helps you plan out your general topics and content you write about, schedule out your content and manage a team of writers. It is free for up to 3 users. An editorial calendar is essential as a tool to help produce good content consistently in an organized way.
Hootsuite – A great tool for sharing content out on Google+, Twitter and LinkedIn. It also supports Facebook but you are better using a Facebook specific tool (see later). Using Hootsuite you can organize your followers, schedule your updates, filter out tweets based on keywords and much more.
Post Planner – An excellent tool to find and share scheduled content on Facebook. You can add a variety of sources to select content from including Twitter accounts, Facebook pages and even using the content discovery engine that is part of the tool.
When visitors arrive on your website you need to consider how they convert those visitors.
Aweber – One way of converting visitors is building e-mail subscribers. Aweber is an email management tool that allows you to put customized forms on your site to collect e-mail. When you have your email subscription form on your site there are many ways to improve conversion, for example, have multiple subscription boxes in different parts of the site, include social proof (e.g. 1,000 people have already signed up).
Lead Converter – This lets you use a variety of methods to attract visitors on your websites including popup’s and banner images that appear across the top of the website.
Crazy egg - If you want to convert visitors by getting them to click on advertisements you can use Crazy Egg which will show you a heat map of hot spots where most clicks happen. This can help you adjust where you put your advertisements.
If you monitor results of visitors and conversions you can consider how to improve the results.
Google analytics - This is completely free and really essential to monitor results on your website. Within Google analytics you can set up goals to monitor conversion and this is very useful.
Likealayzer - Likealyzer is a simple analytics tool for Facebook. You enter in your facebook page and Likealyzer will give you a score for your page with a serious of recommendations on how to improve it.
Tweetreach - When you send out your blog post on twitter it’s useful to track what happens it. Tweetreach will show you who shared out your blog post on twitter, where it was shared to, how many followers got a chance to see it and much more.
These are just some tools that will help the travel bloggers. Have you used them?
Image Credit: tbexcon.com