Social Media Has Gone to the Dogs

Author: Lisa Porter
Published: January 11, 2013 at 4:30 pm

What do Pet Hotels of America, American Airlines, Peter Greenberg, DogVacay and Omni Hotels have in common? They all are in the field of pets or travel and rely heavily on social media as a primary marketing tool. In fact, this week the travel planning website for pet owners, Pet Hotels of America, plans to use social media to announce the launch of its Pet Traveler newsletter and Pet News Radio station. Instead of following protocol and introducing these new products via a press release, the company intends to showcase them on Facebook, Twitter and Pinterest. This is becoming standard practice. The reason: social media allows companies like these to get immediate feedback from their online community. It’s personal, entertaining and engaging. People love getting involved.

DogVacy knows how to do this well. While the company provides boarding in homes so people can travel pet-free, its Facebook page is filled with adorable pets that you can’t resist Liking.

“It’s hard to go online without running into a ‘post a photo of your pet’ contest or ‘win a free night’s stay at a hotel,’ said Anne Tramer, vice president, corporate communications at Omni Hotels.

When it comes to travel, there’s no one more successful at social media than CBS Correspondent Peter Greenberg, who has taken to Twitter and Facebook to share news about his travel destinations from Washington to Montego Bay.

Woman vacationing at beach playing with her dog

American Airlines takes a different tack. Its Trivia Tuesday gets up to 400 plus Likes for such questions as which American Airlines became the first airline to offer coast-to-coast jet service with which aircraft? Now any aviation lover would do flips for this kind of entertainment--not to mention sparking the minds of anyone with an ounce of curiosity.

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