Jet Blue’s “Anti” Social Media a First Class Failure. - Page 2
The problem isn’t really “Dennis the ADHD Menace” going ballistic on the back of my chair, nor the rude flight attendant just rudely doing her job. They can not be avoided as much as I'd like to.
JetBlue with it’s online marketing, social media, tweets and Facebook posts portrays itself as an anti-establishment airline for the rest of us. I've never paid for First Class, but I don't begrudge those who do. Now instead of it being first class, it’s second-class treatment of First Class. I had elected to try its “Even Faster Boarding” premium that in fact didn’t allow me to board any earlier, but rather got me on a “short” line at security.
JetBlue's shares sank last week on disappointing fourth-quarter results and an analyst's downgrade. It eked out a $1 million profit in the fourth quarter as costs rose twice as fast as revenue. It cited Hurricane Sandy as a reason for less ticket sales. The company broke even on a per-share basis. A year earlier, the airline earned $23 million, or 8 cents per share.
JetBlue’s masked First Class marketing is just poor business and bad, second-class service. Now instead of charging extra for premium service, it charges extra for what used to be standard service. Can pay toilets and wooden folding chairs be far away?Rather than just a quiet zone, I will wait until JetBlue institutes a No Child flight with seats assigned by height and weight before I fly them again. Or until they learn that marketing and online booking of premium service is not the same as devaluing and exploiting first class.
Mixed messages don't work in airline travel but the caste system seems to always work well. Perhaps JetBlue needs to revert back to what made them such a strong airline contender when it launched.