Expedia Launches New Crowdsourced Travel Service
The concept of booking a last minute holiday is not a new one. Traditionally however the last minute deals have been sourced and advertised by the travel website themselves.
Expedia is looking to flip this on its head by crowdsourcing their latest last minute deals service. The program relies on users to submit deals they find, with user-informed travel trends shaping the service and providing users with the hottest last minute deals.
The site aims to capture the insight from the several million visitors to the Expedia website every day. The service will showcase deals found by your fellow traveller.
To access the service users need to visit www.expedia.com/lastminute. The site will then detect their current location and provide the user with the latest last minute deals from that location submitted by other users. Alternatively users can enter their own home city and get the same treatment.
"In a sense, the millions of people who come to Expedia® are now serving as your own personal travel agent, helping you find the best and most popular deals from your home city," said Joe Megibow, vice president and general manager, Expedia.com. "So many customers travel with Expedia every month that it puts us in a great position to deliver this type of service to our customers. With Last-Minute Deals, you can get the best deals available by letting everyone else do your research for you."
The Expedia idea is one of the first of its kind in the travel industry but not the first of its kind on the web. Sites such as Threadless have crowdsourced their business model for some time with some success.
The dotcom boom saw the rise of last minute deals in the travel sector, with that shift revolutionising the way we book our holidays. Whether this move will have a similar impact only time will tell.