@bostonlogan: Way To Go With Twitter
It’s unlikely the Boston Red Sox will make first place this year, but the city’s airport has.
Complex and maddening to navigate, Boston’s Logan International Airport can at least brag that it has more followers (4000) on Twitter than any other major airport in the country, and is second only to much smaller Richmond International (Virginia) with 6000.
And that’s good news considering the social networking team that runs the show at Logan consists of only 5 probably manic stalwarts who believe that social media makes happy airports, which makes for happy travelers, which in turn generates more money for the airport and Massport which runs the place.
@bostonlogan will get you Twitter answers to anything from flight cancellations and airfare sales to information about book signings and Christmas carolers.
Boston.com, the web site of the Boston Globe, also reports that the team spends a lot of time with people tweeting from the airport who are looking for the lost and found or simply want to celebrate having found a parking space, an event worth tweeting about.
But not everyone agrees that Boston owns the top spot.
Like everything else in New Media, it’s in how you look at the analytics. Boarding Area, a blog run by sometime Globe writer Steven Frischling, says that what really counts is the amount of activity, engagement, that the Twitter account generates, not the number of followers.
So while Lisa Brown, the social media manager at Logan, is right on when she says people are surprised when their Tweet is answered, or when they get a Tweet advising where the the nearest Dunkin Donut shop is, Frischling says the top prize for the most interactive airport's Tweeting is actually a tie between Richmond and small Akron-Canton (Ohio), with Boston placing number 4 in the top ten. Still very good, Boston.Continued on the next page