“B&B Kick Gas” Campaign Drives More Visitors to B&Bs
After paying $4.45 a gallon for gas in Connecticut, the idea of $6/gallon prices before the end of the summer seems more probable than possible. recent subtle trends downward not withstanding.
And this, according to Marti Mayne, B&B marketing guru, is making travelers very anxious about their summer vacation plans.
Mayne is the coordinator for the Better Way To Stay campaign, sponsored by the Professional Association of Innkeepers International.
The fun and clever site offers several fun and clever programs to help travelers discover today's B&B experience, and the ”B&B Kick Gas” offer is clearly an attention-getter. and money-saver.
And with good reason.
According to a March 2011 survey of 40,000 travelers from BedandBreakfast.com more than 43% of respondents admitted that increasing gas prices would impact their plans for travel in the coming months.
And the 2011 National Online Consumer Behavior study by Harris Interactive revealed that 67% of people overall said they agree that gas prices factor into their decisions around which businesses to visit.
Eighty-seven per cent of women ages 18-34 said gas prices and distance influence their decision, as compared with 67% of men in the same age range.
In response, nearly 300 inns and B&Bs from every state in the US and throughout Canada have joined in the “B&B Kick Gas” deal, offering free gas, gas credits, and rewards for carpooling and eco-driving to help ease pain at the pumps.
Typically, most “B&B Kick Gas” offers provide a $25 or greater incentive, with stays of two days or more.
And a number of B&B organizations have come up with their own spins:
- Distinctive Inns of New England rewards eco-travelers who carpool to the inn and stay two nights with a $25 or greater gas incentive, plus picnics, gourmet dinners and more. Offers vary by inn.
- Better Baltimore Bed and Breakfast says travel with friends by plane, train, or carpool and receive up to 20% back on lodging costs to put into the gas tank when two or more rooms are booked for two or more consecutive weekday nights.
* The seventeen inns of the Seattle B&B Association offer $25 in public transit vouchers for the new light-rail line for guests staying three or more nights.Continued on the next page