Kawasaki Brand-Image Guru Leaves Company

Author: Don Martelli
Published: January 14, 2010 at 6:51 am

Kawasaki announced this week that veteran executive, Bruce Stjernstrom, who was the director of marketing for the American subsidiary of the Japanese manufacturing giant, is leaving.

Stjernstrom, who has been instrumental in Kawasaki's image and outreach activities since 2005, will be assuming a position with Monster Beverage Company.

"Bruce has served as an integral part of our management team and he will be missed by the entire KMC family," said Tak Teranishi, president of the powersports distributor and marketer, in a press release.

Stjernstrom's recent responsibilities have included oversight of advertising, public relations, government relations, consumer and corporate events, and the company's well-known amateur racing program, Team Green.

Kawasaki brought Stjernstrom on board in 1980 as a technical writer and he later went on to head the Team Green effort as it fielded the most successful amateur racing team in the industry. Stjernstrom worked with numerous youthful racers who ultimately progressed to the professional ranks and captured dozens of national championships.

According to the press release, Stjernstrom did a 10-year stint as managing director of the International Jet Sports Boating Association and returned to Kawasaki in 1997 as the company's manager of motocross racing. He eventually assumed the title of director of professional racing with oversight for all of the company's competition activities.

Teranishi said in the release, "Bruce is leaving a legacy of successful programs that he's either initiated or managed, and we wish him all of the best in his new career."

Kawasaki will soon announce plans for a successor to Stjernstrom in the head marketing position.


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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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