What's Green at the Grammys?
Three companies are highlighting their sustainability initiatives at the 2012 Grammy Awards. With over 26 million watchers expected, the Grammys will have one headline commercial that will garner the most attention: Chipotle’s “Back to the Start” ad with Willie Nelson singing Coldplay’s “The Scientist.”
The animated ad promotes a sustainable family-farming model in contrast to large commercial food production processes. Chipotle is the only fast food chain that promotes the use of food with integrity: a commitment to use the very best ingredients (organic and locally grown whenever possible) raised with respect to the animals, the environment and the farmers. Proceeds from those who download the video soundtrack benefit the Chipotle Cultivate Foundation.
Another eco-based company, Essential Safe Products (ESP), has used a clever way of promoting its products inside the Gift Bag to celebrities. What does a company give to those who have access to almost everything? ESP designed an on-the-go gift bag with non-toxic, eco-friendly products: a Reusable Produce Bag (from 100% organic cotton), a Lifefactory water bottle, a stainless steel ECOlunchbox, a LunchSkins snack bag (that is dishwasher safe) and To-Go Ware bamboo utensils. ESP was started by a Florida mother of six who always looked out for her child’s safety; 1% of ESP's product revenues go to non-profit environmental organizations via the 1% For the Planet program.
Thirdly, the 54th Grammy Awards will host two events that feature wines with natural cork closures. Both events will have Re-Cork recycling bins that will enable the stoppers to be collected and forwarded to SOLE, a company that manufactures shoes and sandals from recycled cork. Natural cork is recyclable, biodegradable and sustainable, and its use encourages the sustainability of cork oak forests that offset carbon pollution.
Are there other eco developments that you can share about the Grammys?