The Growth of Green (Not Plants)
Though the scientific cause/effect behind most of the environmental issues is still being debated by many, the fact that more and more consumers are showing real interest in eco-friendly products such as household cleaning products, personal hygiene products, etc. also cannot be denied.
Consumers Are Becoming More Aware than Ever
One of the major reasons as to why some green product innovations are finding success is because of the increased level of interest from the consumers. An elaborate poll conducted by the Time Magazine shows that more than 50 percent of the American people gave more importance to environmental protection than economic growth. The poll also found that almost 60 percent of the people had bought organic products in the previous years, and more than 40 percent of the purchases were made based on the political/social values of the company.
Even though organic food consumption still hasn’t grown much and occupies a tiny part of the overall food market, the segment is rapidly growing with an estimated annual growth rate of 20 percent. This clearly shows that consumers are starting to care more about the green industry and have the needed resources to discover/find products that successfully meet their requirements.
Green Trends to Watch for in 2013
#1: Eco-Superior Products: The fact remains that going green is becoming more and more popular each year. This year we will be finding a higher number of eco-superior products in the market; products that are not just environmentally friendly but also give better performance/results than the non-green products. Trendwatching.com reports that we can expect many known brands to focus on green by showcasing better quality/design, along with an increased level of durability/lower cost of running for products. This is why you find green brands such as Pure Formulas website creating products that are not only eco-friendly but are also superior in cost/quality than the other “non-green” counterparts.Continued on the next page