Recycle Your Blue Jeans and Get 30-40% Off New Denim at Gap
Gap has launched a campaign that allows consumers to get a discount, and help others in need by taking any blue jeans you wish to part with.
The donate-for-a-discount will run from now until October 20th.
Details: As part of their Recycle Your Blues campaign the Gap is giving customers 30 percent off new 1969 denim purchases when you donate your old jeans. Facebook fans get an additional 10 percent off if they purchase through their Facebook page.
The old denim that the Gap collects will be converted into UltraTouch cotton fiber insulation and donated to communities in need.
"We love this partnership with Cotton Incorporated's 'COTTON. FROM BLUE TO GREEN.' denim drive because it merges the ideas of fashion, environmental sustainability and helping others," said Marka Hansen, President, Gap North America.
The Gap and Cotton Incorporated collected more than 270,000 pairs of jeans last March for their first denim drive. The donated jeans were converted into insulation for 500 homes in need, and for projects including Hurricane rebuilding efforts.
Best of all, it can be any denim that you donate, not just denim purchased from the Gap.