Social Media Helps Lift Thrift Shop Stigma
There is a new, chic place to find clothes and other items for a fraction of the price that you would pay at department stores and other upscale retail outlets. Thrift shop purchases, or thrifting, is becoming more and more popular as a new generation discovers second-hand fashion and the older generation rediscovers it. This is resulting in a big increase in sales numbers for thrift shops. One of the best known names in second-hand shopping, Goodwill Industries, says that from 2007 to 2012, its stores have produced an 84% increase in revenue. Donated goods to their stores now generate $3.5 billion a year, up from $1.9 billion in 2007.
While much of the credit comes from those looking for ways to save money during the recent difficult economic times, social media has also played an important part in the increase. People's willingness to not only share the great deals that they have found at their local thrift shops through social media, but brag loudly about it, has taken a lot of the negative stigma away that was once associated with shopping at thrift stores. It wasn't that long ago when many viewed those who bought their clothes and furnishings at thrift stores as either poor or homeless.
It also hasn't hurt that thrift shops get props in one of the biggest music songs of 2013 thus far. The popularity of the hit Macklemore and Ryan Lewis song "Thrift Shop" which praises the items that can be found there, and how they can make you stylish, has greatly improved the impression of thrift stores to a younger generation.
Image Credit: USAG- Humphreys