Toyota to Speak About the Recalls
An anonymous Toyota official told Bloomberg that the head of Toyota’s U.S. sales plans to appear on the “Today Show.”
The source added that Jim Lentz would be holding a conference call with other journalists after the appearance.
This will be the first media appearance from Toyota since President Akio Toyoda reached out to the public last week, saying “I am deeply sorry that we’re giving cause for concern to customers.”
“This has been the problem: There really hasn’t been a face of Toyota for the consumer,” said Rebecca Lindland, a forecaster at IHS Global Insight Inc. in Lexington, Massachusetts. “It’s great that they are doing the ‘Today Show’ this week, but last week would have been better.”
This week the automaker added 2.3 million vehicles to the recall list of faulty gas pedals. Toyota has stopped building eight models in North America. Congress is now scheduling hearings on the recall, as well as the maker of the faulty part.
The House Energy and Commerce Committee is scheduled to examine the recall on Feb. 25. The House Committee on Oversight and Government Reform have scheduled their own hearing on Feb. 10.
The National Highway Traffic Safety Administration agreed with Toyota’s approach to the recall. Toyota faces at least seven lawsuits claiming deaths or injuries caused by sudden acceleration. Since November, eight class-action lawsuits have been filed.