Toyota is Facing Another Crippling Recall
The worlds number one auto manufacturer is at bat, facing a full count, bases loaded in the bottom of the ninth and it doesn't look promising.
This week, a representative for The National Highway Traffic Safety Administration said the agency is poised to open an investigation into steering defects on 2009-10 Toyota Corolla’s.
The automaker's quality chief, Shinichi Sasaki, said Toyota is still considering a recall.
“If there is any request for analysis from NHTSA, we are ready to respond right away and take actions,” Sasaki said at a news conference. “Of course, if anything is related to safety, it will result in a recall.”
To date, over 160 safety defects have been filed, 76 white-knuckled drivers claimed that the car suddenly swerves uncontrollably above 40 mph.
The repeated failures have sent Toyota into full damage control.
A Corolla recall would further stain Toyota’s recent abysmal consumer confidence. The distressed automaker is circling the wagons around the 8.5 million cars that are now on recall for brake and acceleration defects, the celebrated Corolla is already part of that massive call up.
The Corolla sold just under 300,000 cars last year, second only to the Camry, which was the best selling car in the U.S.
Drivers claim the sudden lane changes are akin to an icy road, over compensating could send the car veering in another direction. It takes both hands to slowly regain control of the drifting vehicle.
Toyota contends the change to more reactive electric power steering, from a less sensitive hydraulic system, is at the root of the problem.
Next week the automaker will be on capital hill where company President Akio Toyoda will clarify the automakers plans to renew its once stellar reputation for quality and safety.