GM Tries To Back Out Of Repairing Recalls - Page 2
The Chevrolet Impala is one of GM’s most famous nameplates and has been around almost constantly since its debut in 1958. Once a nameplate revered for its sense of style and panache, Impala has recently been dragged through the mud. It is currently one of the most dull and antiquated cars on the road.
The current aged design of the Impala as antiquated as it is, itself sits on an antiquated platform. It sits on a platform called the W-body. It was originally designed in 1982 and debuted in GM’s 1989 Pontiac Grand Prix, Buick Regal, and Oldsmobile Cutlass Supreme coupes followed by sedans in 1990. It cost $7 billion to develop and was poorly executed from the start. By 1989, GM was losing over $2,000 on every car it produced on the W platform. The platform in most cases at that point delivered a lackluster ride and continued to languish despite upgrades to the ancient platform rather than replacing it. The current Impala must have Stabili-Trac (electronic stability control) in order for a firm quality ride. It is not available on the LS (standard) trim, only on LT and LTZ models
GM has no plans to change and improve the current model Impala until 2014. It is questionable as to whether or not anyone will want to buy the new version as the nameplate has become synonymous with hardship and boredom.
This is all very disappointing considering that the new management of GM has made some significant strides in products and reputation.
When customers purchase these products from GM or any other company, they are not concerning themselves with the company’s changes in the upper management regime or its attempts to avoid total annihilation. They purchase a product because it appeals to them and they believe it will work well for them and for their families. To avoid an already manufactured PR nightmare, GM should act in the best interests of its customers and any possibility of future loyalty rather than keeping the pockets of upper management well-lined with the dollars of the same hardworking people who kept them alive.