Steve Jobs: Future Finder
Like many people in their twenties, I grew up watching 60s futuristic cartoons on cable, caught Star Trek just before the Enterprise made its final voyage and reaped the benefits of the Internet just as high schools and colleges demanded it. I also watched the rise of Apple under the leadership of Steve Jobs.
With Steve jobs, Apple became the company that built the products from the future and made them accessible to everyone. Whether it was the candy-colored iMacs, the iPods that became ubiquitous, the phone so much cooler than anything else on the market or the computers whose graphic displays and ease of use made competitors pale in comparison, my generation and those before and after us gobbled up Apple products insatiably. Intricately linked with these products and their presentation to a waiting public, Steve Jobs was always the man with what was next .
Although Apple has many detractors, few can disagree that under Steve Jobs, the company made the standard. Apple allowed consumers, even a twelve year old, to become the owners of cutting edge technology with something as simple and complicated as an iPod touch. That the products were pitched to the young just made them so much better to us.
The advent of the iPhone, with its sleek design, its function as more than a phone made it seem as if technology was that much more possible. Suddenly, it seemed, the future was here. We weren't flying around like the Jetsons, but we could FaceTime, we could Sync, we could do more.
Computers, music, phone and books have all changed thanks to Jobs' vision for Apple. In the past two years, we've seen iPads revolutionize the magazines we buy, the books we read, and the programs we watch. We've also seen competitors work diligently to catch up or leap ahead. In either scenario, consumers win.
In some ways, that will be the legacy of Steve Jobs: He was a brilliant visionary who created products that changed and revolutionized markets and people. At Apple, first in the 80s and then in his return in the 90s, he guided a line of products that allowed us to have more, to demand more from other technologies and in the end brought us a little closer to the future we grew up imagining.