Feature: Beer is Good

Samuel Adams Pushes Brand to Infinium

Author: Don Martelli
Published: December 09, 2010 at 12:06 pm
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Samuel Adams, one of the beer world's favorite microbrews that went mainstream continues to push their fans' taste buds to the edge of infinity with a new partnership brew called Infinium.

The specialty beer is a joint effort with the 1,000-year-old Weihenstephan brewery of Germany, well known for its quality weiss beers.

The beer is from the Belgian Deus beer family, which is fermented with champagne yeast. According to various reviews, it has a champagne-like body. However, the ale has no champagne yeast flavor and boasts loads of fruit notes both in taste and smell.

Jim Koch, the founder of Samuel Adams, told the Boston Globe that it was quite the honor to work with the German Brewery.

"Frankly it was really cool and a huge honor," Koch told the Globe. "Probably the most important brewery in the old world reached out to Sam Adams. I was like, 'Wait a minute. I was making beer in my kitchen 26 years ago. You guys were making beer a thousand years ago. Why do you need me?' They had an interesting perspective on Sam Adams. They said, 'You're the largest craft brewer in the world.' Well, yeah, I guess, but we're not even 1 percent of the US beer market. In the US, we're pretty trivial."

I have a bottle of this that I will be reviewing upon tasting. But from what I can tell you from the reviews online, this brew delivers in a fashion that's delicious to both beer drinkers and champagne connoisseurs alike.

Have you tried Infinium? If so, share your experience in the comment section below.

 
 

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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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