Saks Sports Unique iPad Display For Fashion's Night Out
If you consider yourself to be a “fashionista” and don’t know about Fashion’s Night Out, then consider taking back the designation.
On September 8th, for the third year in a row, shops in premiere fashion districts from Paris and Milan to Sydney, from New York City and across major cities in America will stay open late, inviting top designers to mingle with the crowds and enjoy impromptu fashion shows, parties and more, all in the name of furthering fashion’s cause.
This year especially, beauty will be rubbing shoulders with high-tech brains.
Shoppers wandering past Saks Fifth Avenue in New York City can see a unique display put together in celebration of FNO by web design and development agency Gin Lane Media. The dynamic display takes full advantage of 64 iPad 2s and 18 27” Apple Cinema Displays, placed on grids in three storefront windows.
FNO sponsors Saks and fashion site Stylelist.com wanted a display “that would scream hip, new and digital all at once,” said Sebastian Bean, Gin Lane Media Developer. The idea of using iPads didn’t immediately take off. “After seeing the first prototype (made from 3 iPads) working we were excited to see it scale,” added Bean.
Technology is not new to FNO, which has rolled out a website and even an iPhone or Android app, available through iTunes and Android store links at Vogue’s website. The app helps fashion lovers plan their FNO evening, as they hop from one store event to another.
Gin Lane Media’s unique idea of advertising through a dynamic iPad 2 array, however, will likely bear repeating at a number of other marketing venues, given the expense of similar display systems.Continued on the next page