Recipe for Food Blogging Success: Lavender and Lovage
Creating and maintaining a successful food related blog has its own set of unique challenges. Although there are countless blogs with recipes, tips/techniques and food history, one UK-based blog in particular recently stood out for me as exceptional in reader interaction, promotion and content.
I recently spoke with Karen S Burns-Booth (image, right), a freelance food writer, food stylist, photographer and recipe developer for Technorati Top 100 food blog Lavender and Lovage. Her daily blog posts cover seasonal British and French cuisine, lifestyle, herbs and gardening in support of her kitchen.
From partnerships to promotions, post and category depth and breadth to incredible photo work, Burns-Booth has a wealth of great information on how to make your food blog a rousing success.
Here's our interview in full:
You mention a “secret partner” for June in your recent, delicious post on Creamy Tortellini, Mushroom and Spinach Soup. Tell Technorati's readers more about how this works, and how you choose whom to partner with for recipes.
The Secret Recipe Club is an online recipe swap where you are assigned a "secret blog" from which you make a recipe and photograph it, before posting it on "reveal day"; it's a great way to meet new people, new blogs and new recipes. I always choose recipes from my partner that fit in with my diet, lifestyle and the seasons, but may be new to me so I discover something too!
You’re extremely supportive of other food bloggers in your posts, and link out to a variety of supportive sites when writing. What other blog-building techniques have you learned to incorporate, and would suggest to others who are working on their food blogs?
I have learned that food blogging is all about sharing and so I try to link to other blogs wherever possible through cooking challenges, recipes, images as well as sharing posts I like on Twitter, Facebook and Google +. My tips are to join in with some of the cooking challenges that are out there, as well as leaving comments on other people's sites and blogs, and let's not forget engaging in social media too!Continued on the next page