Liking Facebook - Page 2
If there were options to like or be a fan of something, there would be a lot of things in my like list which I would dip into occasionally, perhaps once a week; but there would be very few things in my 'fan' list which I would check almost daily.
On the other side of the fence, I would be able to detect levels of interest in the things I have created a page for. There is an argument that the ground level point of sustainability for any artist, film-maker, author is one thousand true fans. One thousand true fans are the people who are going to buy your newest work because they like your 'brand', they are going to drive two hundred miles to go to your next concert, signing, viewing or screening, they will interact with you and they will tell the world how good your work is. They are your ambassadors.
To achieve that level of engagement with your fans, the way forward is clearly social media. In the modern idiom of 'celebrity', accessibility is key, and communicating directly with the people who enjoy your work is the most effective way to gather in your magic number.
To keep social media fresh and exciting, giving the people more control over what they like or are a fan of, makes a great deal of sense to me.