Karlie Kloss For Juicy Couture
As their latest effort to change the brand’s image, the people of Juicy Couture score a big hit by landing the astonishingly beautiful and versatile Karlie Kloss as the face of their fall ad campaign. Photographed by Inez Van Lamsweerde and Vinoodh Matadin, the campaign has a Miami Vice tropical chicness that is surprisingly alluring.
Along with the ads, the company will release its first fashion film, featuring Kloss, and will launch Juicy Jeans - for fall 2012 - and the brand’s official blog... The Juicy, an exclusive behind the scenes access updates. “Karlie is the perfect Juicy girl — beautiful, fun, all-American and confident. But what really sets her apart is her wonderful and vibrant energy,” said LeAnn Nealz, Juicy Couture president and chief creative officer. Juicy is a division of Fifth & Pacific Cos. Inc.
The photos that were taken in Los Angeles and try to showcase the West Coast lifestyle, will break in the September issues of Vogue, W, Vanity Fair, Elle, Harper’s Bazaar, Teen Vogue and InStyle. Juicy will also be a featured contributor on Nowmanifest.com for the month of August.
The American supermodel, who turned 20 last Friday, is having a blast this season humoring us. The Fashion-extraordinaire is not only the face of Juicy but makes a big impact for this upcoming fall on the September covers of British Vogue and Vogue Japan and as the face of Elie Saab’s fall campaign as well. I am not a big fan of Juicy Couture, specially because of those unfortunate ass-printed sweatpants, but with Kloss as their face... things are starting to look better for the ultra popular brand. Kuddos to Juicy Couture.
See more photos from the campaign here.