Five Ways Grocery Stores Get You To Spend More Money
(Photo courtesy of paulswansen)
Grocery stores use a number of tricky tactics to try to get consumers to spend more money while they are in the store. Product pricing is one example of the way that grocery stores get consumers to spend more. It's common for stores to price some items as 10 for $10 instead of $1 each because they know that many shoppers will buy ten of the product instead of just the number they truly need. What most shoppers fail to realise that if they purchased the number they really needed, in many cases each product would still only be $1 each.
While the consumer may think that the grocery cart is there for their convenience, it's really there so that the consumer can easily purchase a lot more than they could if they only were able to use their arms when shopping. Grocery carts allow consumers to buy more each trip they make.
Grocery coupon guide points out that grocery stores also use smell, store layout and colors to get the consumer to purchase more. There is a reason that the bakery is always placed at the entrance of grocery stores. The smell of the fresh baked goods will activate a consumer's hunger so that they are more likely to spend more.
The grocery store layout has also been strategically planned so that the consumer must spend as much time as possible in it. There's a reason the milk, bread and eggs are in the far corners of the store. These are staples that everyone needs and they are placed in the back so the consumer must walk through the entire store and see other items that they may purchase on impulse.
The color of product packaging is also created to get the consumer to spend more. You will see most packaging using reds and yellows because these colors attract the eye so that the consumer will notice them.
Knowing how the grocery stores try to manipulate consumer's senses to purchase more puts the consumer in better control to spend their money more wisely.