Facebook App Aims to Avoid Holiday Regifting
One survey shows a majority of Americans don’t mind the practice of regifting—giving an unwanted holiday present to someone else. Nonetheless, regifting can make us feel like Grinches.
A tech company has taken the wraps off a Facebook app designed to help remove the Scrooge-like stigma of regifting. The app, called Fulfill My Wishlist, lets a Facebook user create a 10-item wish list through an online shopping portal. Users add items to their wish list, which is published to their Facebook friend feeds.
Facebook friends can browse that wish list to see what the most desired gifts are for that person. Links within the app allow friends to go directly to an item online and buy it right away.
“Fulfill My Wishlist essentially takes the complicated guesswork and cumbersome list-building out of holiday shopping. A Facebook user can simply visit the app to see all of their friends' wish lists compiled in one place,” said Sharon Feingold, founder of Applify Social Media Labs, which developed the app.
The app also permits users to subscribe to receive email reminders when a friend has an important occasion coming up, such as a birthday. Reminders are sent one month, one week or one day in advance of the occasion.
A recent survey commissioned by the maker of Patrón tequila indicates 68 percent of Americans have regifted or have thought of regifting a holiday present. Patrón has launched what it calls the Eliminate Regifting initiative, which runs through the end of 2010.
The Patrón survey revealed that co-workers are the most common recipients of regifted presents, followed by family members and service providers (such as mail carriers and handymen). People who responded to the survey cited lack of creativity as the top reason for giving bad gifts, followed by procrastination.
Money Management International has declared the Thursday before Christmas—which falls this year on Dec. 16—as National Regifting Day. Money Management International, a credit counseling agency, operates the Regiftable.com website.
The company said it picked the third Thursday of December as National Regifting Day because it’s the most common day for a holiday office party.
An unscientific survey by Regiftable.com found that one-fourth of people think regifting is becoming a more acceptable way to save on holiday expenses, and 14 percent think it’s being embracing more as a recycling method.