Cut a Finger, Save a Life
The next time you cut yourself and reach for a bandage, why not set yourself on a life-saving journey? Thanks to the idea of Graham Douglas and the hard work of one little bandage company, taking a few moments to open up a little kit in your band-aid box might do just that.
Douglas, whose brother managed to beat Leukemia 10 years ago due a bone marrow donation, is a copywriter for ad agency Droga5. Remembering how hard it was to match someone with his brother's genetic makeup, Douglas wants to encourage others to register as bone marrow donors. He came up with a simple idea, creating little kits with a swab to collect blood, a registration form and envelope to send the samples off.
According to Marrow.org, thousands await life-saving bone marrow transplants each year, and finding a useable match is difficult, particularly among minorities and those of diverse racial backgrounds. The more who register to be bone marrow donors, the greater the chance they'll get the help they need.
The potentially life-saving kits are designed to fit inside bandage boxes, and Douglas is reaching out to medical manufacturers in hopes that they'll consider including his registration kit in each box. So far, only one smaller company, Help Remedies, believes in Douglas' idea. Help reached out to DKMS, the largest bone marrow sample processor, and created a kit meeting both DKMS' specifications and the U.S. Postal Service's guidelines for delivery. For four bucks, you'll get 16 of their "Help: I Cut Myself" bandages and a donor registration kit. They even made a video highlighting their decision.
In an interview in GOOD, Help CEO Richard Fine said "The mild increase in cost [of adding the testing kit], especially in larger volumes, will be more than made up for in increased retail business and consumer interest." Fine hopes to gain space on Whole Foods' shelves soon, increasing exposure both for their bandages and for Douglas' great idea.
I love the concept that, during a time when I am centering in on my own painful needs, reaching for a box of bandages, I could stop for a moment and do so much more for someone else.
Want to put a little pressure on bandage companies to consider adding in their own sample kits with their little cut-protecting strips? Here's the contact information for a few of the major bandage brands: