A First on the Web: Google for Cheap Beer
Let's face it, Google has got to be the best thing that was ever invented on the web. These days, it's basically a widely used tool to search for everything under the sun: vacation deals, store locations, sale events and so much more.
While many of the data on Google remain scattered as they are found on different websites, it's only a matter of time until people start to aggregate this data in order to provide people with useful information on a specific area of interest.
Take for example SaveOnBrew, which acts as a search engine for cheap beer. Its creators have taken the liberty of pulling beer sale prices from groceries and retailers all over America, integrating these store locations with Google Maps and ultimately creating a site that allows users to search for cheap beer deals within their locality. Genius, isn't it?
The site features all kinds of beers, from the usual Budweiser and Bud Light to Mexican beers like Corona and even Guinness. If you're lucky, you might even find a deal on some premium Belgian ale in New York City (if you actually live there). Before entering SaveOnBrew, users are asked to input their zip code, which will be stored in your browser cookie and will be your default location everytime you visit the site. Users can search for cheap beers within a five to fifty mile radius, and you can even choose which beer you want to see in the list. Plain and simple.
The site itself still has a lot of room for improvement, but there is no doubt that it is one of the sites out there that has decided to create a new product that nobody else is currently offering, instead of just cluttering the web with tried-and-tested gimmicks. Sometimes some thorough market research and out-of-the-box brainstorming is all it takes.