Feature: TV On The Rocks

PREVIOUSLY, ON: Mad Men Returns with a Thanksgiving Feast

Author: Guillermo A. Fuentes
Published: July 26, 2010 at 10:21 am

Mad Men's Don Draper, played by Jon Hamm

Season four of Mad Men kicked off with some slaps, a ham and more mystery. The premiere held true to what the previous three seasons had delivered and promises to slowly expose what is hidden behind Don Draper’s black bar.

For a four-minute recap of the previous three seasons, might I suggest this video that Gawker put together?

After the familiar opening credits roll, we get our first look at Don Draper since he escaped Sterling-Cooper. Now a partner in Sterling-Cooper-Draper and Pryce, Don’s interview with Advertising Age magazine is a chance to show what the new firm is doing. It’s clear Don doesn’t share much with the journalist, but, to steal an unused ad, Don is so well built, he can’t show you what’s going on upstairs.

Don has always been a stud, both on screen and in his work. In the new firm, it is clear he is even more important than he used to be and everyone, even Pete Campbell, is reminding him of this.

Speaking of Campbell, he is working with Peggy and Joey on Sugarberry Ham. It seems as though Peggy has to resort to dirty tactics to get her client to spend more money. The scheme she hatches (having two women physically fight for the last case of ham in public) after finally having some drinks on the job, is a cheap way to get attention for Sugarberry. This is a good time to mention that the episode is entitled “Public Relations,” which fits nicely with both Peggy and Don’s storyline.

Peggy’s plan works, despite needing to have Don help bail one of the women out of jail. Peggy later notes, “It was going great, until it wasn’t.” Perfect. This not only summed up her recent issue, but also all the issues of the former Sterling-Cooper and anything Don ever had with Betty.

Speaking of going wrong, Henry and Betty are still together, making out, and living in Don’s house.

Henry’s mother clearly sees that this affair, which is still how it feels, won’t last. She describes being with Betty as “living in this man’s dirt.” Henry is at once divorced, has a relationship with his mother where it is normal for her to say something like that, and is currently with an absolute lunatic in Betty. Tough road ahead.

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Article Author: Guillermo A. Fuentes

I think the acceptable limit of exclamation points is three (!!!). You learn a lot about someone by how long they hesitate when asked, "What is your go to karaoke song?" (1. Lisa Loeb "Stay," 2. Anything found under Joel comma Billy). …

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