Nickelodeon's Tween Comedy iCarly iCrushes Fox's Jack Bauer
Even the brute force of 24's Jack Bauer could not defeat the feisty teens of iCarly.
The Monday, January 18 premiere of Nickelodeon's iCarly: iSaved Your Life topped the ratings for all broadcast programming in its time slot, including the season premiere of the popular Fox action/drama 24, which came in second place by 5% with 11.4 million total viewers.
iCarly follows the on-air antics and off-air adventures of three teens and one crazy older brother — Carly (Miranda Cosgrove), along with her best friends Sam (Jennette McCurdy) and Freddie (Nathan Kress) — who star in a hit webshow, and big bro Spencer (Jerry Trainor). iCarly features novel viewer interaction: fans of the show can upload their own wacky original videos to www.iCarly.com, with the chance that their creation will be worked into the television program.
In iCarly iSaved Your Life, Freddie saves Carly from an out-of-control taco truck. Because of his heroism, his three-season-long crush on Carly comes to fruition. The millions of fans who tuned in to witness Carly and Freddie’s hotly anticipated first kiss made iSaved Your Life the highest rated live-action series premiere for the Nickelodeon.
The network embarked on a iCarly marketing push in 2009, debuting several iCarly themed items at 2009’s Toy Fair in New York City, including a toy replica of Sam’s Remote (used by Sam for sound effects during the iCarly webcast) and an iCarly microphone.
Build-A-Bear Workshop is pre-launching a special edition iCarly bear. The iHeart iCarly Weekend, which is an RSVPed special event, takes place on January 22 and 23.