Ladies Rule on Girls Rock Radio - Page 3
Luckily, I had struck up a friendship with the owners of two other Internet radio stations. One of them proved an invaluable source of information about the choices available for radio station software, and about the choice of streaming media providers. We chatted endlessly about everything related to Internet radio. Without his help it probably would have taken far longer to find all the answers, and avoid all the potholes inherent in bootstrapping a brand new radio station.
On June 16, 2006, Girls Rock Radio sputtered to life. Not many heard the station in those early days, which is probably just as well since things were still a little raw. My other Internet radio station owner friend helped me fine tune the sound of the station, and I began to seek out as much new music for the station as I could through the typical outlets for major-label artists.
By the end of the second month, Girls Rock Radio was sounding awesome and the playlist was growing rapidly. One of the final pieces was getting some professional station jingles created. I contacted the Madison Media Institute here in the Madison, Wisconsin area and found a couple of young ladies who were interested in doing some voice-over work for the station. Their station IDs and other jingles can still be heard to this day on Girls Rock Radio.
What difficulties have you encountered at the beginning of GRR’s development?
T. Forrester: This is a huge question that unlocks the gate down into a very deep rabbit hole. The difficulties Girls Rock Radio has encountered are many and they are all perplexingly interrelated. Not insurmountable with enough capital and other resources, but therein lies the rub.
I always believed that a station dedicated to the music of women artists would be a success. How could it not? Yet, despite how well loved Girls Rock Radio is among those who have discovered the station, "success" has been quite elusive. A conversation with a woman I had just met over coffee offered up a surprising explanation a couple of years ago. She contended that anything dedicated to the achievements of women was doomed to fail since women are generally perceived as "second class" citizens. I said, "Wow! You are kidding right?" But no, she was dead serious. Although I don't share her beliefs, there are times I question why Girls Rock Radio fails to thrive.Continued on the next page