Future of NAMM - Page 4
Lora Bodmer/NAMM: With the 5,000 unique brands that show at NAMM and the hundreds of events, the NAMM Show is the true gathering of the tribes of music making. There are events, educational opportunities, product debuts and potential buyers for every single sector of the expanding market at the show. This covers music educators to houses of worship to heavy metal bands. If it is musical, you'll find it somewhere at NAMM.
Did you feel there was a strong enough international presence?
Lora Bodmer/NAMM: About a quarter of the NAMM Membership is international representing 94 unique countries. 492 of the 1500 exhibiting companies at the NAMM Show are from overseas. The NAMM Show is the global meeting place for the music instrument and product industries.
According to MusicDish.com, which covers music and industry issues in China, China is fast on the rise in terms of the global music scene. Any plans for a NAMM China? This is asked in lieu of NAMM Russia coming up May 2013. Is the Russian show as big as the one in Anaheim?
Lora Bodmer/NAMM: NAMM participates in Music China every October through providing educational and other professional development programming. NAMM also partners with Music China to help NAMM Members reach the growing market in China on that platform. NAMM Musikmesse Russia and NAMM Pro-light + Sound are preparing now to stage in Moscow this May, following up on the success of last year's inaugural Russia event.
There are 25 NAMM board members. Do you they all gather at the same time while meeting with Lippin representatives? What are some of the issues discussed?
Lora Bodmer/NAMM: The NAMM Board of Directors doesn't meet directly with Lippin Group. But the board's feedback does guide many of the activities and PR initiatives at the NAMM Show. The group gathers three times a year in person, but is updated very regularly on NAMM's activities and achievements. The NAMM Board of Directors provides guidance and leadership to the National Association of Music Merchants and the music instrument and product industry.
Of course, the biggest question here is, what's the future of NAMM? I would assume there needs to be an assessment of how the show went this year. Is it too early to project?Continued on the next page