Despite RIAA, Digital Music Sales Still Growing - Page 2
The trend of growing digital music is causing a lot of upheaval in the music industry. New marketing strategies focused on promoting individual tracks rather than whole albums are emerging. This is in large part thanks to the last two years' worth of heavy growth in the digital track sales category.
The era of hit songs on bad albums is ending
Some rock stars, like Jon Bon Jovi, have lamented this trend. ìKids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like,î he said in a recent interview.
Some are of the opinion that musicians like Bon Jovi made a career out of creating one-hit songs on albums that otherwise were less than stellar. Those days, it's clear, are fading fast.
Now artists like Lady Gaga can release one song at a time and artists like Willie Nielson can release cover songs without an album. This is part of the new trend of music marketing and distribution that is changing how the music industry operates.
Whether you agree with it or not, it's how things in the digital era are happening. Motion pictures are following the same trend, with companies like Netflix, Warner Bros, and Walmart vying for a place at the streaming movie table.
Thanks to the continuing advance of computer and networking technologies, our world is becoming more and more accessible. Welcome to the 21st century.