The Sims About To Shake Up Zynga's Facebook World
If you have ever played one of those colorful Flash-based games on Facebook, chances are it was created by Mark Pincus and the folks at Zynga. Approximately 10% of all Facebook users have played Farmville, their most popular offering. That said, even though Lady Gaga recently added a special farm of her own, replete with unicorns and leather-toting biker sheep, millions of virtual agricultural outposts have gone fallow long ago, as interest in plowing, planting and harvesting has waned.
Despite the lagging desire to work to relax, Zynga’s success has not been deterred. They keep rolling out new games, and Zynga is poised for their first initial public stock offering (IPO,) which could be worth a fortune to the gaming company.
How does Zynga continue to succeed? By reusing the same formula: Do something for a living, earn some virtual coinage, visit neighbors for ever more points, buy some goodies, repeat. This mix works because we are forced to interact with each other (invite our friends to achieve extra bonuses!,) and it’s fun to upgrade and show off that shiny new tractor.
Zynga’s success has had no rival in the social networking world, because there are really isn’t anyone else building specifically for Facebook’s friendly environment, and who already has such a devoted following.
Until now, that is...
Based on Monday’s announcement at the Electronic Entertainment Expo, Sims creators Electronic Arts is poised to cannonball smack dab in the middle of Zynga’s pool party. This is going to be an interesting fight.
Nobody knows yet when the game, called Sims Social, will arrive. That said, already over 84,000 people have liked Sims Social’s page on Facebook, receiving 4.8 out of 5 stars based on over 1,400 reviews. Reviews of a game that can’t even be played yet.Continued on the next page