Los Angeles Games Conference - Interview with Molly Kittle
This is another interview I conducted, after the 2011 Los Angeles Games Conference. For those who don't know, the conference occurred on 26 April, 2011 in Beverly Hills, CA. It brought together some of the best and brightest in the video gaming industry.
In this article, I spoke with Molly Kittle, the Director of Creative Strategy & Insights at Bunchball. One of Bunchball's press-releases describes the company as:
Bunchball is the industry leader in Gamification, an innovative way of optimizing online user engagement through the application of game mechanics to web-sites, portals, and online communities. Its Nitro gamification platform enables businesses to track and reward participation across websites and social media by creating compelling, meaningful, and enjoyable experiences, leading to increased loyalty and revenue. Bunchball works with some of the world's leading brands and media companies, including Warner Vros., Comcast, USA Netowork, LiveOps, and Hasbro.
Kittle and I talked at length about Bunchball and what it does. And what it does is Gamification. In a White Paper, generously provided by Bunchball, Gamification is described as "integrating game dynamics into your site, service, community, content or campaign, in order to drive participation." Another take on Gamification can be found here.
What that means is, essentially, taking something boring ... or fun and adding more fun to it through complimentary games that accomplish various objectives. This could be things like educating the participant, encouraging positive behaviors, and most importantly entice the participant to stay on the site and return to the site.
Still confused? It's not surprising that you might be. This is the up-hill battle Bunchball faces every day as they try to teach the public about the value of Gamification and as they attempt to assist their customers in maximizing Gamification's impact on their web-sites.
"We educate web-site owners and brands to incorporate the things that make games fun, into their sites, to make the bottom line more impactful," said Kittle. "We help our clients use game mechanics in a thoughtful and creative way which enhances their business models."Continued on the next page