Are Foursquare’s Mayors Doomed?
So, how long will being a Foursquare Mayor matter, now that the 6-million strong Location Based Service is moving toward segmentation?
In fact, is there any real “grown up” reason to being the “Mayor” of Joe’s Coffee shop ?
Is there any “grown up” reason to being a Foursquare mayor of anything?
It’s a bit like collecting marbles or baseball cards. It gives the collector a certain ego boost and bragging rights...on the playground.
But we stopped collecting marbles and Boy Scout badges oh, around, fourteen, I guess. Probably when we first noticed girls.
Unless being the mayor matters in the sense of getting something for the loyalty and persistent “check ins,” like a free latte at Starbucks or maybe a new tool from Home Depot, who cares?
But purists say rewarding a mayor would ruin the “Mayoral Experience” because instead of just (?) being a loyal customer, beloved by the staff who appreciates you, the mayor becomes the guy (or gal) seeking a free coffee or some other perk, and that apparently sullies the experience and the joy of being the mayor.
But Eric Leist, a noted Foursquare watcher and commentator, says in his blogs that unlike Yelp which lumps all users into an undifferentiated crowd, Foursquare is now following in the footsteps of Whrrl, and is in the user segmentation business.
Which may spell the end of mayors.
Used to be one could get an “Overshare Badge” by checking in 10 times in 24 hours.
Or one could earn the “Superuser Badge” by checking in 30 days straight. Or how about the “Superstar Badge” by checking into 50 different venues?
All this leads to “check in fatigue,” and mayoral inflation.
With so many Mayorships, does any of them matter?Continued on the next page