Activision - Blizzard Announces Record Quarter: The End of an Era?
- Activision Blizzard saw its net revenue for the quarter ending March 31 rise to 1.4 billion from 1.3 billion the previous year.
- During the first quarter, Call of Duty: Black Ops was the best selling game of all time on the Xbox, the PlayStation 3, and the PC.
- 3 of the top ten game titles were from Activision Blizzard: World of Warcraft: Cataclysm, StarCraft II: Wings of Liberty, Call of Duty: Black Ops.
While EA saw its revenue pour in from a variety of game titles, Activision-Blizzard derived its money primarily from 3 games: World of Warcraft: Cataclysm, StarCraft II: Wings of Liberty, Call of Duty: Black Ops.
Will Activision Blizzard be able to produce the same results, next quarter? The quarter after that?
It's hard to see how. World of Warcraft has been a cash cow for Activision Blizzard, a dependable source of profits for the company. But that cow is old, tired, and the graphics stink. WoW is also seeing defections to Rift. (Anyone who's played Rift has seen the guilds with names such as "WoW Refugees".) Even if Rift isn't the WoW killer, Star Wars: The Old Republic and Guild Wars 2, both expected this year, will mean the end of WoW's boom years.
Gamers love Call of Duty and StarCraft, but those titles alone won't keep the money pouring in like they did this quarter. These are profitable times at Activition Blizzard, but unless they get a new MMO out the door soon they could be looking at the end of an era.