Milan is the New Hollywood
The international success of the Luca Guadagnino movie “Io Sono L'Amore” ("I Am Love") set in Milan, with the Academy Awards Winner Tilda Swinton, cannot be incidental. Quentin Tarantino listed it as one of his favorite 20 films of 2010.
Nicole Kidman said:“I’ve seen Luca Guadagnino's movie, with Tilda Swinton: How I envied! I adored play that role, without taking away anything to Tilda, which is very good. But so far nobody has offered me anything in Italy. Too bad.”
Lately, the Italian movie “Che Bella Giornata” (“What A Beautiful Day"), mainly shot in Milan, met with high commercial success. In just its second week, it reached $42.2 million in box-office revenue, topping Life Is Beautiful to set the all-time national earnings record for an Italian film. "Che Bella Giornata" is a smart movie, that really deserves all its success.
The actor and director Michele Placido just finished in Milan a movie on the bandit Renato Vallanzasca. He worked in Milan where he got the patronage of the municipality of Milan. Following Michele Placido's movie, Massimiliano Finazzer Flory, Culture Councillor for the municipality of Milan, said that the municipality of Milan approved a package of aids for whomever wants to shoot a movie in Milan.
Sofia Coppola's latest movie, awarded with the Gold Lion at the Venice Film Festival, was partially shot in Milan.The script of the movie with Clive Owen and Naomi Watts, The International, takes place partly in Milan. They shot in front the Central Station of Milan where there was an assassination.
Maybe ambassador of the Milanese way of making movie could be George Clooney, who shot the latest edition of Nespresso ads in Milan, and who lives about hour from Milan.