Watch: Lady Gaga’s Epic New Perfume Trailer
Lady Gaga’s FAME perfume campaign kicked it up a notch today with the release of a truly spectacular “trailer” that has already amassed hundreds of thousands of views on YouTube since its release just a few hours ago.
Filled to the brim with latex, black goo, and half-naked men, and set to Born This Way’s ‘Sheisse,’ Gaga’s latest clip is one of her most striking and bizarre to date, and is as distinctly Gaga as anything can be (though someone will inevitably find a way to compare it to something of Madonna’s. “Look, the color black! There was lots of black in Madonna’s ‘Frozen’ video!”). Directed by Steven Klein and produced by none other than sci-fi master Ridley Scott, the highly stylized 35-second clip is so densely packed with mind-bending imagery that it is nearly impossible to process. Thankfully, Gaga’s use of the word “trailer” implies that this is merely a preview of a longer video.
With Gaga on the cover of Vogue’s largest-ever issue and her FAME perfume campaign shifting into high gear, it’s probably safe to say her self-imposed media blackout is officially over. Little Monsters, rejoice! Your Mother Monster is back in the game!