Perez Hilton: Wolf in Sheep's Clothing?
Have you heard the news yet? Perezhilton.com is going to stop bullying and picking on celebrities! Yesterday, Perez Hilton aka Mario Lavandeira posted a teary-eyed, calculated video claiming that he was changing his ways. He also appeared on Ellen Degeneres to talk about his change of heart. (When did he get booked on Ellen? Monday night?)
When Lavandeira’s Pagesixsixsix.com first launched about 6 years ago, I had clients on his site being ridiculed and beaten up. They didn’t expect that kind of attention and I had to learn quickly how to deal with handling it on their behalf. Back then, Mario helped me understand what he was doing. He even took time to teach me smart and funny ways to write a blog posting. When he launched Perezhilton.com, his career took off and I had no idea how far he would actually go.
For years, I have defended him with industry friends, promoted him when he was not yet a household name and even attended his early birthday parties to support.
About 5 years ago, I also came to know another celebrity blogger named Geno Carter. Geno runs GenosWorld or Genogenogeno.com. Between the two, it was like night and day. Carter is always very busy building his business, but there is never any drama, sass or arrogance. He created a huge following, which includes many celebrities who respect him greatly. Geno Carter is the REAL DEAL and does good work in the world by giving exposure to charitable activities and foundations. Now, Perezhilton.com is setting out to emulate Genogenogeno.com. Is it too late for Perez though?
Lavandeira claims that he has been ambushed by followers, friends and industry, accusing him of being a bully. His sudden reporting on the gay suicides didn’t sit well with many and he was labeled a hypocrite. Now, Lavandeira wants to create a more saintly image. I don’t know if I buy it, because people have always been very vocal about how they felt about him. Why now? My guess is that it is time for him to change his ways in order to continue his climb up the Hollywood and business world ladder. Brands do not want to be associated with an overgrown bully.Continued on the next page