New MBA in the Music Industry Promises to Meet Music Industry Challenges in the 21st Century - Page 5
Helen: Artists are empowered to get on and do so much themselves, but that's pretty daunting, sounds great but many don’t know how to start (hence the role of education short and longer programs). Many Rights organizations--BASCA, BPI, MMF, AIM--run short training sessions on key topics. So whilst its great for Indie Artists to make money out of this new found freedom, it does require a development of IT skills and business acumen.
About 80% of the industry is comprised of small entrepreneurial businesses and this includes sole traders to small companies employing less than 10 people as an average. Indie music--independent labels--has always been the life blood of the industry and never more so than now. What we have are major labels being “less creative” at their core and taking “less risk” in taking on artists that have a more proven track record. So the industry itself has also pushed “creatives” into the realm of having to be more self-sufficient and again education has also tried to respond to this change.
The MBA is for anyone with a minimum of 3 years business management experience and a degree, or, without a degree, 5 years business experience with demonstrable management and leadership experiences. For those that want taught knowledge then a masters degree or general degree is the route.
JF: It's becoming increasingly popular to refer to music supervisors as the new A&R. Is this true? Are music supervisors becoming more sophisticated in their endeavors, moving beyond the mere licensing of songs for film, TV and commercials into new media?
Helen: There are significant changes in available budgets in the world of synchronization. Music supervisors often search out new artists, composers and new music in general. This gives rise to new opportunities to music supervisors that were not previously available, i.e. unsigned artists, unpublished writers, etc. So, if you like, music supervisors choosing the right music for their needs often find new music and are responsible for giving artists and composer early recognition.
Some have therefore set up vehicles to own and control these Rights or to benefit in other ways thus developing new income streams, from coordinating iTunes releases and internet viral campaigns to film marketing.
JF: Because of the Internet, what are the issues facing copyright on a global scale? What's happening in China for instance.
Helen: Wow this is a big question and lots of things to tackle here. If I may I will focus just on two areas the recent SOPA fight and then China and copyright growing pains.Continued on the next page