It's About Choice, but Media Content Providers Just Don't Get it - Page 2
So where does that leave the streaming loving consumer? Netflix should be able to work out other deals with other content providers, hopefully providing for content that is somewhat close to the quality of what they will be losing with Starz. Starz may invest in their own streaming service, much like what HBO has done with HBO GO. The problem with this arrangement is that it typically relies on the archaic idea that to get the streaming content, you also must have a cable television package from one of the major cable companies. Whereas services such as Netflix are open to anyone with an Internet connection, walled garden services like HBO GO only serve to fragment the concept of streaming video.
In the end, the consumer must ultimately force the hand of content providers such as Starz and HBO by not paying for the content through their cable provider. It's unfortunate, but moves such as what Starz has done with Netflix only encourages the sharing of content via torrents and other sharing means. Many consumers would rather pay a flat monthly fee and have easy access to streaming content, but when pushed, they will seek that content elsewhere and for free. Thus Starz and Netflix both lose.