Feature: Convergence In Entertainment

Henley Business School's New MBA for the Music Industry Program Gets U.S. Launch at Musexpo, May 5-8, 2013

Author: Jerry Flattum
Published: February 27, 2013 at 8:39 am
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FOR IMMEDIATE RELEASE:

Spearheaded by Program Director, Helen Gammons, the Henley Business School will officially launch it's new MBA in the Music Industry program in Hollywood at the Musexpo global music event, May 5-8, 2013.


Helen Gammons, a 30 year music industry veteran, entrepreneur and educator, will address delegates during the conference/convention, and reveal how the MBA will prove to be a major game changer for the global music industry in the New Millennium.

The program officially launched at MIDEM 2012 and courses began in September. “The program we offer is a core MBA based around
experiential learning and a contextualized application for the Music Industry. There is a sharing and learning of best business practice with people from a broad industry profile and then music industry participants peel away for
bespoke contextualized application,” says Gammons.

The Henley Business School (University of Reading), founded in 1945, was the first business school in the UK and voted one of the top leading and most respected business schools in the world by The Times Good University Guide 2013. Henley has partnered with top leaders in the music industry to deliver the world's first MBA program for middle and senior executives.

In December 2012, a high level meeting was held at the House of Commons with Edward Vaizey, UK Minister for Culture, Communications and Creative Industries, along with UK CEO’s and senior executives from across all major labels and Rights organizations. Henley discussed its 60 years of experience in supporting CEO’s and other senior executives, defining the research agenda in the fields of leadership, knowledge management, human resources, organization studies and entrepreneurship.

Senior executives are unanimous in their support of the program. Also in December, Henley delivered a report to UK Prime Minister, David Cameron and Education Minister, Michael Gove, opposing planned education reforms which are seen as a deliberate side lining of Music and the Arts from the core curriculum within the English Baccalaureate. The report provides a more strategic view and is considered influential to Michael Gove’s educational u-turn.

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Article Author: Jerry Flattum

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