Embark Music Breaks New Ground in Future of EDM - Page 2
Needless to say, it's blowin' up many markets! It's big and getting bigger! Let's remember this is all relatively new in the States, at least in the Mainstream. It's been huge in the UK for years, I mean Armin van Buuren played to over 1 million people at the 2008 Love Parade in Berlin, playing next to acts such as Tiesto, Paul Van Dyk, Carl Cox and other pioneers of the scene. The electronic music scene in the States has been around since the 90's but the events or raves were mostly held at warehouses, hence the term, "underground."
4) What kind of production goes into EDM? Obviously it's electronic, but what does that mean?
Mainly the use of analog and digital synthesizers, drum machines and many live instruments and analog gear. Electronic is another way to say digital. Even if an analog synthesizer is used, it's still electronic music since the basic fundamental way the sound is generated is electronics (i.e., the sound is created from oscillators and voltage). But then I guess every instrument that is not acoustic and/or mic'ed could be deemed the same (electric guitar). Moreover, in my opinion, it's the sound or vibe that the music creates that categorizes it into the Electronic genre. It makes me want to dance.
5) Is it more of a producer's medium than artist/band?
Producer yeah, but these days producers are artists so it's all in how you look at it. Bands are still bands but then there is that famous Fatboy Slim song "Funk Soul Brother" that starts with a recording of a fan calling into a radio station asking for the one-man-band.
Vocals are the crux of the Electronic production although at times used sparingly. The vocal has much more impact in an electronic production due to the juxtaposition to the very dry and at times anthemic nature of electronic music.
6) I suspect you're a multi-instrumentalist. How much of your work is done using virtual instruments and sample libraries?
Virtual instruments a good amount of the time, triggered with MIDI controllers (keyboards, drum pads). But you can't replace the inherent nature and intention of acoustic instruments so those are used as well. Sample libraries are used at times but only to get a certain sound. There's always a negative connotation with samples but as long as they are used creatively I see nothing wrong. For me it is a matter of production style--some tracks call for samples some do not.Continued on the next page