Turn Your 3rd Quarter Woes into 4th Quarter WooHoos!
The NFIB report on small business optimism, and other reports just like, should all be taken with a grain of salt. Another survey done in August by Wells Fargo & Co., conducted by Gallup via phone, with 605 small business owners across the country, found that optimism was flat, not up not down, just -eh.
For many industries, third quarter is traditionally the toughest quarter of the year. So maybe it's time to stop depending on traditional forms of marketing to speak to an audience that is nontraditional in terms of "how things used to be".
As a business owner, you need to reevaluate how you are marketing your business, and determine if the method you're using is giving you the results you need. Most likely, if you're using traditional marketing methods, you're not able to truly measure the results and you're probably not receiving the return on your investment that you'd like.
More and more small business owners across the country save (%) per lead using inbound marketing over traditional marketing methods, and as you look ahead to your 4th quarter, here are some tips to get you started with inbound or online marketing.
Blogging for Small Business: Key to a running start for a successful 4th quarter
The cornerstone of inbound or online marketing is blogging. Implementing a blog that is effective and useful to your target market not only will get you started in inbound marketing, a blog can literally launch your company.
Blogging has become a marketing best practice and for good reason. Only 32 percent of businesses do NOT have a blog. So if you're not blogging, you are in the minority. It's virtually free to start a blog and if you manage it correctly, it can exponentially grow your exposure.
It's easy to buy into the doom and gloom of the economy. Yes, it's obvious times are hard, and money is tight. However, your customers are still looking for a way to do business with you. Be where they are looking and become what they are looking for.