SWIX Proposes to Monitor Your Social Media
SWIXhq.com is a new site (currently in beta) that proposes to help you measure the ROI of your social media marketing efforts.
During the beta version of SWIX, they say every account is a Business account. It normally costs $49/month, but you get it free during the Beta period. They have three lesser accounts ranging in cost from free to $19/month, plus a Corporate account for $249, and Enterprise per seat or per campaign price.
The business account says you get 50 pods. A pod is a single tracking module. For example, your Facebook, LinkedIn, and Twitter profiles each occupy their own pod. Adding a Facebook Group makes a fourth pod.
I signed up for an account this morning and gave SWIX a spin.
It’s in beta and everything is free, so no credit card is required. All they asked for were my name, town, and country. There’s also the obligatory username and password.
They cover several services. You can include your blog, Golden Trio profiles, YouTube channel, and even Google Analytics. There are a total of 27 pods you can add. That’s a little shy of the 50 there are supposed to be with a business account.
For some reason, SWIX includes their blog and Twitter stats as default pods. Fortunately, you can remove any pod you want by clicking on “Remove” in the pod menu.
I tried adding more than one Facebook group. The system allows that, so I’m guessing you can add more than one blog or profile, too. It doesn’t include LinkedIn groups at all, but Meetup.com is represented and you can add a Meetup group.
Here’s what the pods look like for two of my Facebook groups and my blog:
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When you hover over an item inside a pod—the number of members for example—a symbol appears that looks like a first aid sign. Click on it and the item you’re hovering over gets added to your report. Basically a report is a copy of any information you care to add to it.