Shop Local, Shop Small This Saturday
Once your body has recovered from engorging on the Thanksgiving turkey, pies and stuffing and you've recovered from the madness of battling crowds for big retail Black Friday deals, treat yourself and your friends to an enjoyable Saturday getting reacquainted with small businesses in your area.
Organizers of this year's nationwide second annual American Express Small Business Saturday are hoping that you will pull out the cash and credit cards to spend a large percentage of the holiday pie on goods from small, locally owned businesses, a sector feeling the pain of a tight economy and internet competition.
Small stores and boutiques often carry unique, personal items than you may not find at the large retailers, and store owners and employees are generally well-informed about their specialty items.
Small businesses are also great places to support local artisans and crafters who often sell their wares through the boutiques, from handmade jewelry and clothing to cards and artwork.
The price tag may be a little higher, but owners want to make it worth your while, often with superior personal service, locally made items, and a commitment to the local retail holiday experience of years past. Plus, your family and friends will appreciate the thoughtfulness of a unique gift, and it might help you get into the full holiday spirit.
After all, where on the internet can you find twinkling lights, the smell of pine and holiday music, all within a short distance of a cafe serving hot cocoa and holiday pastries?
American Express, the founders of the Small Business Saturday concept, are supporting small businesses through their website with marketing materials and information on how to participate. Businesses can use the site to acquire:
- In-store signage
- E-marketing templates and materials
- Couponless offers for American Express cardholders
- Social media recommendations