SEO Success in 20 Minutes A Day - Page 2
This keyword has 26,500,000 results
This keyword has 5,200 results
Assuming you manage a small business website, as a rough rule of thumb, you shouldn’t pick a keyword that has more than 12,000 results.
Once you have your list of keywords, before you go any further, be sure to do a relevancy test on the keyword. Ask yourself “Does my product or service really answer the question being asked?” If it doesn’t, strike it from your list and go on to the next keyword.
Build a list of 30-40 keywords that you can use for your content development for the next few weeks or months.
3. Create Brilliant Content
Easier said than done... right? You can do it because you know your business and that makes you an authority! Start by blogging on your website and applying to guest blog on other sites. Ready to become even more ambitious with your content? Here are some advanced, outside the box ideas that take more time, and a bit of trial and error, but the payoff is well worth the effort:
Video Blogs - My business partner and I recently began experimenting with video blogs and are very encouraged by the results.
The SEO value has been tremendous. We highly recommend this approach: We identify a keyword (using steps 1 and 2, above) and the questions people ask that are related to the keyword, then we brainstorm the answers. Next, we use Google Hangouts to produce a video in which we discuss the topic, working the keyword into the discussion, and provide answers to the questions so the video is relevant and helpful to people who are searching on the keyword. We do some quick edits in Camtasia and transcribe the video. You can transcribe it yourself or use a video transcription service like Wistia or Speechpad. Search engines cannot “read” your video so it’s important to transcribe the video and provide the text that search engines can understand.
Graphics - Infographics were all the rage in 2012 and can still be a great way to visually provide valuable content that your target audience seeks. Again, make sure that you provide some text at the bottom of the graphic for the search engines.
Customer Interviews - This is essentially a hybrid of Blogs and Video Blog. Ask your customers to talk about your company, products/services and publish the text or video interview on your blog.
Be smart about the resources you have to help you with creating content. You might have a talented writer or a budding video producer in your midst that would love to take this on!Continued on the next page