Microblogging – A High Return on Investment for Business
Even before social media became popular, blogging was a growing trend. And though blogging was originally developed and created by individuals to share their experiences and expertise, it’s now become the center of many business’ social media marketing campaigns.
But given our inherent human nature to want things to be simpler with short-term gratification, having to sift through a full blog post can sometimes create a loss of interest for current and potential customers. Couple this with the idea that businesses typically benefit the most when focused on reaching a large target market with brief, concise and attention-grabbing content, full blog posts aren’t always the right tool for promoting a business. Microblogs, on the other hand, take care of all of these potential concerns.
Microblogs differ from traditional blogs because they are much shorter in length; only about 140 characters (20-30 words) compared to 300+ words for the original form. And with the growth of social media sites such as FaceBook and