Look at Me! Using Personal PR to Grow Your Business
Becoming the public face of your business by using personal PR can have many benefits.
Don’t hide behind your company logo any longer, put your name and face in the spotlight and become a key part of your brand.
Get known as an expert in your field
Using SEO techniques, writing articles for industry publications and contributing to online forums as the public face of your business can be beneficial for your company.
Raising your own profile as the owner of your company is likely to result in more press coverage, increased web traffic and more inquiries / sales for your business.
As the old saying goes “people buy from people,” so it’s time to get less corporate and become the public face of your business.
Network to identify new opportunities
Your personal reputation and that of your company can grow by getting out and networking with other local businesses. If you network in the right way and avoid the ‘hard sell’ approach people will get to know and trust you which in turn could lead to more business opportunities coming your way.
There are many networking groups across the world that let you attend as a visitor to get a flavor of how it works before you have to join up. Networking may also lead to speaking opportunities which provide another way for you to increase awareness of yourself and your company.
Give your company a personality
The way you manage your personal PR will go a long way to shaping how your company as a whole is perceived. No matter what industry you’re involved in, portraying the right image for your business through personal PR will have a positive effect.
You may not be in the same league business-wise, but if you look at people such as Sir Richard Branson and Donald Trump, you will see great examples of how to give your business a personality.
Manage your online reputation
Personal PR and online reputation management go hand in hand. For example, if you get lots of articles published using your name with a link back to your company, you can populate the search engines with positive and informative information on you and your company.
This will help to displace any negative search results from page one to page two so they are less visible. You can also use personal PR online to target long-tail key phrases which will have less competition but could still result in inquiries / orders for your company.